I first got this honey a while ago with some other products and, since I'm not the biggest honey fan, it sat for a while in my cabinet. Then I was reading about the benefits of saffron and figured I would try a spoonful and found one of my new daily favorites! I put it in smoothies, I have it with tea, sometimes I just have some off a spoon. I have now re-ordered it, as I'm almost through with my first jar, and couldn't risk not having some in my pantry. I make everyone taste it and I haven't had one bad review yet. Another win for Flamingo Estate (not that I've found something I haven't liked)!